Lyft is expanding Women Plus Connect, an in-app feature that matches women and nonbinary drivers with women and nonbinary riders, to all US cities. The rideshare service initially launched the initiative in five cities last fall, with the goal of both improving safety and recruiting more female and nonbinary users. Over 2.4 million riders have activated Women Plus Connect since its rollout, according to Lyft’s press materials.
Drivers aren’t required to participate in Women Plus Connect if they don’t want to, and if no nearby passengers matching the profile are available, the app will match with a male passenger. Nearly half of Lyft’s eligible pool of drivers in the eight cities have opted to use the feature.
Female and nonbinary…