Taylor Swift’s label is returning to TikTok’s one billion-plus users. | Photo by DAVID GRAY/AFP via Getty Images
Universal Music Group has inked a “multi-dimensional” deal with TikTok that will see its roster of artists — which includes Taylor Swift, Drake, and Olivia Rodrigo — return to the social media platform’s one billion-plus users. UMG began pulling its music from TikTok on February 1st after the old contract expired.
Notably, the deal will address concerns that UMG and its artists have with generative AI. “TikTok and UMG will work together to ensure AI development across the music industry will protect human artistry and the economics that flow to those artists and songwriters,” reads a press release announcing the deal. “TikTok is also committed to working with UMG to remove unauthorized AI-generated music from the platform, as well as…