TikTok says the new tools are aimed at helping brands and creators develop global audiences. | The Verge
TikTok is introducing some new generative AI tools that aim to help organizations and content creators grow their global audiences using customizable digital avatars and language dubbing features. Building on the Symphony generative AI ad suite unveiled last month, TikTok says these new tools are intended to break down language barriers in marketing and allow brands to “add a human touch to their content” where real models or presenters wouldn’t otherwise be used.
The first of the new offerings is Symphony Digital Avatars, which are available in two varieties: stock or custom. Stock avatars are based on paid actors from a diverse range of backgrounds, nationalities, and languages. They are available for commercial use. Custom avatars,…