Samsung is selling the benefits of the smart home with a store-within-a-store concept at Ashley Furniture. | Image: Samsung
Explaining the benefits of the smart home isn’t always easy — it’s more of an “if you know, you know” deal. But that “aha” moment — when someone finally gets what’s so great about home automation — often comes when they see it in action. At least, that’s the theory Samsung is testing with its new partnership with Ashley Furniture.
The electronics giant has teamed up with North America’s No. 1 furniture retailer to debut a new in-store experience that pairs furniture with smart connected devices controlled by Samsung’s SmartThings, the company’s smart home platform.
According to a press release from Samsung, The Connected Home Experience powered by SmartThings is launching at Ashley Furniture’s flagship store in Brentwood, Tennessee,…