Image: The Verge
Microsoft has been trying to expand Xbox to multiple devices for more than five years now, and now it’s launching a marketing campaign to make it very clear that it thinks every screen is an Xbox now. A new “This is an Xbox” campaign is launching today to position the Xbox brand as a way to play games across multiple devices, instead of just an Xbox console.
“This Is an Xbox invites people to play with Xbox across multiple devices and screens,” explains Craig McNary, senior director of Xbox marketing. “It showcases the evolution of Xbox as a platform that extends across devices, with bold, iconic, fun visuals and a light-hearted tone.”
Image: Microsoft
Microsoft’s new Xbox marketing campaign.
Microsoft has…