Nvidia CEO Jensen Huang holding the Project Digits computer on stage at CES 2025. | Photo by Artur Widak / Anadolu via Getty Images
It’s long been rumored that Nvidia is planning to break into the consumer CPU market in 2025, and we may have already had our first look at its new processor.
On Monday at CES, the company unveiled Project Digits, a $3,000 personal AI supercomputer powered by a new GB10 Grace Blackwell Superchip. Reuters reports that yesterday Nvidia CEO Jensen Huang hinted to investors and analysts that there are bigger plans for the Arm-based CPU within that chip, co-developed with MediaTek.
“You know, obviously we have plans,” Huang said during an investor presentation, referring to the new 20-core desktop CPU, but that he would “wait to tell you” what they are.
Co-developer MediaTek has its own ambitions though, and Huang suggested that it may also bring the CPU to market, independent of Nvidia. “Now they could provide that to us, and they could keep that for themselves and serve the market. And so it was a great win-win,” Huang said.
Image: Nvidia
Nvidia’s Project Digits AI computer, featuring a new 20-core Arm CPU.
Project Digits itself isn’t a mass-market product, costing $3,000 and running on a custom Linux system designed specifically for AI developers. But Nvidia’s consumer CPU ambitions have been rumored since October 2023, when Reuters reported that the company, alongside rival AMD, was working on Arm-based chips to launch in 2025.
Qualcomm has currently cornered the market on Arm-based CPUs for Windows PCs, boosted by last year’s launch of the Snapdragon X Elite processors. Those chips provided the sort of performance and power efficiency previously only available with Apple’s MacBooks, and put real pressure on Intel and AMD’s x86 systems.
2024 was the year that Windows on Arm finally achieved its potential, and with increased competition from Nvidia and others, 2025 could mark a turning point in the battle between x86 and Arm.